Microsoft broke out the big guns at the Electronic Entertainment Expo, otherwise known as E3, in LA on Monday. They introduced an app that would link one’s television, smartphone, tablet, and video-game console to make them all work together to provide seamless gaming, TV-watching, and web surfing from one mode to the next without skipping a beat. The program is called Xbox SmartGlass, not actually glass in fact but an app. It sounds pretty wild, a definite jump in the market for Microsoft, who I think realized that it couldn’t compete with Apple’s tablets and went another route. Check out the scoop on SmartGlass as reported by Doug Gross and Larry Frum of CNN:
“What if your video-game console, TV, tablet and smartphone all worked together to enhance gaming, movies and TV shows for you?
That’s what Microsoft envisions with Xbox SmartGlass, a system introduced Monday at the Electronic Entertainment Expo (E3) in Los Angeles.
The system is the most visible iteration yet of the future Microsoft hopes to build around Windows 8, its new operating system that promises to run seamlessly on PCs, tablets and smartphones.
SmartGlass is an app for Windows 8, which is currently available in a preliminary beta version. But the system will also work with mobile devices running Apple’s iOS and Google’s Android operating systems.
“Xbox is on a mission to make the entertainment that you love even more amazing,” Don Mattrick, president of interactive entertainment for Microsoft, said at a media event kicking off E3, the world’s largest gathering for the video-game industry.
“With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way. If you love to play games, watch TV and movies, surf the Web or listen to music, there has never been a better time to be on Xbox.” “
Go, Microsoft! We haven’t seen what Nintendo and Sony have to say yet–they’ll present in the coming days of E3. But so far, I’m impressed, especially with the fact that Microsoft is opening up the brand and making Xbox synonymous with functions other than just games. Nicely played, Microsoft.